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1. Content that Resonates

<aside> 🧪 FORMULA: Identify Your "One" Person + Establish Content Pillars + Human Content = Content that Deeply Resonates

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Establish Your Ideal Client

1) Who is that one client you've really enjoyed working with? Or perhaps someone in your network who you'd love to work with?

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2) What real estate goal did they have (or could you envision them having)? What are/were the motivations behind their goal?

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3) What challenges or obstacles did they face (or could you envision them facing) in achieving their real estate goals?

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